Sam Vickars Design - Portfolio 2013

CONNECT
Make the world a better place by connecting with people.

BRIEF
Use the Unilever brand to make the world a better place.

Unilever has recently gone through a re-branding experience, humanizing their brand and connecting to both their employees and consumers on a more personal level.

With this proposal, Unilever can take this one step further - using their brand to create a better world. Instead of trying to tackle the big things like ending world hunger or finding global peace, which albeit would be great, are both a little unrealistic. Instead, let’s focus on the little things. Let’s make a everyday better for people on a personal level.

With this in mind, instead of focusing on a specific brand within the Unilever umbrella, this proposal makes use of the brand as a whole, making it about you - the employees, the consumers, and the world at large.

Advertising, Art Direction, Graphic Design

2013

Nissan Adventure Time

EXPLORE
A new lifestyle brand that will bring Nissan into the sustainable age.

BRIEF
Create a brand from scratch. Launch a new lifestyle brand that will hold Nissan’s complete range of sustainable products.

How does someone save the world if they haven’t seen it?

Nissan Adventure Time aims to change the way people think about their vehicles; it’s no longer about just getting from point A to point B, it’s about seeing what’s in between.

Nissan Adventure Time isn’t just a new range of hybrid vehicles, it’s an entire new lineup that will bring the company into the sustainable age, appealing to a new audience, bringing positive lifestyle statements and technologically integrated products to life. The Adventure Time lineup includes a whole range of human-powered adventure equipment: canoes, kayaks, snowboards, skis, windsurf boards, camping equipment, and more. The possibilities are endless.

The Nissan Adventure Agent app ties all these together. Available on your smart phone as well as the removable tablet, built-in to new Nissans, the Adventure Agent offers a GPS with topographic maps and trail info, tips from fellow travelers, a planner, weather forecasts, and a marketplace where users can buy, sell, and trade with other local users.

It’s time to see the world. It’s time to save the world.

Advertising, Art Direction, Branding

2013

Let's Get Fit - Department of Health

EXCITE
Let's Get Fit.

BRIEF
Create a campaign that is less about preaching the nutritional values of particular foods, but instead focuses on motivating children and adults to take part in regular physical activity.

Key word: Let’s.

As in “let’s do this together.” As in “let’s get in shape together.” As in “let’s all do it.” Almost half the population of the United Kingdom is overweight1. The following ad campaign promotes the positives of exercise and uses a non-commanding “let’s get fit.” Instead of pointing fingers at the general public, Let’s get fit doesn’t lay blame for the growing problem on anybody in particular and encourages us all to get up from our desks and away from our TVs and get excited about exercise.

Advertising, Art Direction

2013

Printed Portfolio

Winter 2013 Design Portfolio by Sam Vickars

Art Direction, Branding, Graphic Design

2013

Various Design

Some random bits of design work that I've done over the last few years.

Architecture, Digital Art, Graphic Design

2013

Athru

BRIEF
Market the summer show. Create a proposal for branding the play: a name, a symbol, a colour palette, a typeface, a website, an ad campaign, and brand touchpoints.

Art Direction, Branding, Graphic Design

2013

Grub London

BRIEF
Create an identity, as well as a website with an online reservation system for a pop-up restaurant. Spatial design: create a plan for a rooftop eatery that is both open and intimate, with a bar, a lounge, and a dining room that shows off the view.

Branding, Graphic Design, Packaging

2013

Never Forget to Play

Never forget to play is a series of images promoting the use of your imagination. The shadows let you see every day objects as children do.

Drawing, Graphic Design, Illustration

2012

BC's Highways

BRIEF
Reinvent the way people, tourists and locals alike, travel around British Columbia.

Creative Direction, Graphic Design, Illustration

2013

Mod-u-lux

BRIEF
Rethink daylight in urban and suburban living contexts; reinterpret the importance of sunlight and daylight for sustainable architecture that takes into account the rhythm and balance of nature, including abstract concepts like daylight vs. artificial light and day vs. night.

Architecture, Industrial Design

2013

New World Global Technology

BRIEF
Reinvent the New World Global Technology brand; create a young, modern, fresh corporate identity for a small technology company based in Vancouver, BC.

Branding, Graphic Design

2013

Florence Cathedral

BRIEF
Build a 1:100 scale model of the Florence Cathedral - the Duomo - to more intimately explore the architecture, style, decoration, and scale of the building.

Architecture

2013